Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Thanks for featuring my vent spray paint makeover, Beth! Love the difference it made in my home. 🙂
Hopped over to see which of Stacey’s (Embracing Change) lovely pieces was featured (she shared on Facebook) and was so surprised to see my vanity had been featured too! THANK YOU so much! What a great way to start the morning! 🙂
You made my day, Beth! Thanks for the kitchen feature! I read every post you make and it’s such a treat to pop over and see my own room! Hope you have a wonderful rest of the week!!
Thanks for the feature Beth! It made my morning!!! =) Thanks for hosting! Your windows look so much better what a a difference a little cleaning can do.
Thanks SO much, Beth, for featuring my Circus Party!
I have a huge smile on my face from ear to ear…. and I am SOooooooo thankful!
Have a great party this week,
Joanne
Thank you so much for featuring my exterior paint reveal! That just made my night! 🙂
Sally
Beth! Thank you so much for including my dining room in your features!!! You sure know how to make a girl’s day 🙂
Beth, thank you so much for featuring my bathroom. I am honored to be amongst so many great projects.
Thanks for featuring my Chocolate Yummies, Beth! There were so many great features…I am giddy to be mentioned among them. Have a great week!
Blessings,
Nici
Thanks for the feature – I am honored!
Stacey of Embracing Change