Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Wow! I am always excited to check out your round-ups and then giggled with delight when I saw our little art project among your picks! Thanks! Erin @ diypassion
Loved it Erin!
These features are all great! Thanks for putting together such an amazing list!
~Amber
These are some awesome features! Thanks so much for including my plank wall.
Thank you so much for including my laundry room! You made my day. 🙂
Thanks so much for featuring my couch tutorial Beth!! Totally made my week! Loving all of these features!!
Thanks so much Beth for including my Farmhouse Table! Such a pleasant surprise. Have a great evening! ~Sonya
Thanks Beth – pipes rule!! I feel very on trend with my pipe bed – it seems every day another blogger comes up with some genius way to use pipes. So nice of you to include my bed.
Pipes are HOT right now! Love how your bed turned out Jaime!