Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Oh what a great interview, I just had to stop by and tell you!!! Thanks for the fun cage match with my pal Layla, it would be fab at the end, I'm sure, if we joined forces!
xo
Kate
What a terrific interview! I love the "cage match" comment. At the end of that transformation Layla would have a contest for us to all name the cage! 🙂
I picked you for the Stylish Blogger Award!
http://norwegianphoenix.blogspot.com/2010/11/stylish-blogger-award.html
That was a great interview! Loved to get to know you a bit better this way.
Great interview! I learned a few things about you. 🙂
Love Modern Bird, going to check out the interview now.
Will check out your guest post. I love Modern Bird, although I don't have one of their pieces yet. I do have a picture entered in their holiday contest!
I sincerely love everything you post. I'm so happy I stumbled upon your blog. You're truly inspiring!