Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Thanks so much for wearing your heart on your sleeve 🙂
A-men! Thank you for sharing today and being transparent. My husband and I have hosted a few Love & Respect Conferences and we love sharing marriage advice and words of wisdom with others. Our culture thinks divorce is such an easy answer when you are not happy with your marriage. So sad. Thanks for being an encouragment for the college age and also on this blog! Looking forward to seeing you at Haven!
I came to your blog through a link at Stuff Christians Like and am thouroghly greatful of your openness here. I am struggling right now with my marriage, and this brought me great focus and energy to continue to love and honor my husband. Please pray for us, that he will decide to stay and keep working on us. He truely is my best friend, I just hope that he will be willing to allow us to grow and not just back out now. We have had lost of grief and loss in our lives over the last year, and I think that ends up being the main strain, but can't be sure until he talks to me about it.
Isn’t it amazing how there are layers upon layers to a marriage? You touch on so many of the struggles, but benefits that we’ve really been forced to work through in our time in Ithaca. It’s nice to know others share the experience.