Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Love all the ideas!
Thanks so much for featuring my laundry soap! I’m just thrilled 🙂 I love seeing everyone’s ideas and projects, there is so much talent out there!!
Wow! Thank you for featuring my dining table. I feel so honored to be included with the other great features on your blog. Like some of the other comments said, I’ve been reading for a while and loved it from the beginning. All the best!
Hi Beth! I’m so thrilled and honored you featured my hair tutorial! It really means so much. I have loved your blog from the second I discovered it! Thanks again and happy holidays!
Thanks for featuring my branches in here with all of this Christmas goodness! I think I just added about 10 thing to my “to try” list. Hope you had a lovely Thanksgiving! 🙂
Hi Beth! Thank you so much for featuring my curly hair tutorial. I really appreciate it and love your blog!
I saw so many ideas that I’d love to make for my home, what a great list! Thanks so much for including my Marshmallow Wonderland Vignette!
So many wonderful features!!!
Thanks for featuring my tutorial on QR Codes! Such fun things to check out here!
Those little gift tags are adorable!
These are all great – heading over to check out those icy branches!
Thank you for featuring my Thankful Subway Art! So many beautiful posts features.
I love that table!
Thanks Jenny! You’re making me blush. *smiles*
Hi Beth,
Thank you for featuring my caramel sauce. I visit often, so it is a delight to be featured here. Make sure you try that sauce. It is to die for!
xoxo
Nancy
Thanks SO much for featuring my sheet music trees! ; D
Thanks for the NOEL feature!